Social media is a great resource to find information and opinions on just about any subject matter – including banking.
If you’re in search of a local bank that meets all of your business or personal finance needs, then it’s time to set your sights on social media.
Here are just a few ways you can use social media to find the right bank:
Facebook Business Pages
A growing number of businesses are turning to social media to launch their own Facebook business pages and banks are no exception.
In fact, there’s a good chance banks in your area have business pages they use to connect with customers and the social masses.
By visiting the Facebook business pages of banks in your area, you can get a feel for what kind of customer service each bank has to offer.
Likewise, by friending and following banking business pages, you can also receive helpful information and promotions from each institution.
Posting Questions
Once you’ve found a few local banks with active social media profiles and business pages, you can then reach out and ask questions.
Banks as well as other businesses are beginning to use social sites like Facebook, Twitter, and LinkedIn as real-time FAQ pages to answer customer questions.
Whether you want some information on current interest rates or mortgage loan options, social media is a great outreach tool. You can also gauge how customer-centric each bank is by how quick their social responses are.
Banks that respond to your questions quickly and accurately will likely have better customer service.
Banking Blogs
If you’re a casual banking customer; then visiting the business pages of banks in your area probably provide enough details to make a decision about which bank to go with. However, if you’re in search of a bank for your business or personal investing, then you might need to get more in-depth with your research.
A number of banks are starting banking blogs to offer customers more information on their banking practices.
By reading articles like “full-service bank takes partnership with marketplace lender to a new level“, you can get a better sense of how financially savvy banks in your area actually are.
Reaching Out to Friends and Family
If you’re looking for the most honest opinions and reviews of banks in your area, look no further than your social followers.
That’s right, social media is a great resource when it comes to getting first-hand reviews and advice from the most trusted source available: your friends and family.
Whether you want opinions on the best bank to use for a business loan or you’re just looking for a bank with better interest rates, your social friends and family will provide you with their unbiased opinions.
You can either post a general question on your Facebook page or privately message local friends and family about their experiences with banks in your area.
Before you choose a bank for your personal or business needs, take the time to research your options on social media first.
Photo credit: BigStockPhoto.com
from Darlene Milligan http://ift.tt/1MsLkCU via transformational marketing
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