As an online publisher, it’s important to get your content read. You want to maintain good exposure to keep current customers and get new ones, too.
One way to do this is by learning the habits of your social media followers and use that to your advantage.
Social media is an important aspect of marketing and for the best outcome as well as the best use of your efforts, it’s important to know where to focus those efforts.
Different social media sites cater to different people.
Clearly, Facebook is the most common social media platform, with 71% of adults online using it, according to Pewinterent.com.
The same survey reports that more women use social media than men (74% and 62% respectively) and that Pinterest and LinkedIn tie for second place at 28% of adults online using these sites. Next is Instagram, and then Twitter at 23%.
However, Twitter followers use their social media in a different way than Facebook followers do when it comes to news, as you’ll see when you read on.
Teens Are Different
If you are looking at teenagers, you’ve got a very different story, though Facebook still ranks as the highest, but with Snapchat and Instagram coming in second, accoding to another study from Pewinternet.com.
Now that you know where people are in regards to social media, you should know the audience that is there and what they prefer.
You’ll want to make sure you change your posts to fit the dynamics of each platform instead of just duplicating your posts.
Habits of Twitter and Facebook users:
As the following article looks at, through examining the news habits of Facebook and Twitter users, publishers can learn a lot about how to market the best through these sites.
For instance:
• Though Facebook is still the most often used social media, older adults are the ones using it most.
• Younger adults (under age 35) prefer Twitter.
• Women pay more attention to breaking news on social media than men do.
So…according to the article on habits of Facebook and Twitter users, It looks like Twitter is the social media outlet that is the friendliest to online publishers, while Facebook users seem more interested in getting news quickly and discussing it. Twitter users are connecting directly with publishers and utilizing the publisher websites to get their information, while Facebook users are happy being fed whatever news Facebook decides to deliver.
By maintaining a thorough online presence, you’ll reach the most followers and customers possible.
However, by connecting closely with Twitter followers and spending a little more time there, you’ll utilize the platform where your most relevant potential clients will be.
It’s important to know their habits and demographics, so you can focus where there will be the most pay off.
Photo credit: BigStockPhoto.com
from Darlene Milligan http://ift.tt/1Lt16sh via transformational marketing
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