The influence of technology is everywhere. In this post-industrial age, information is power and the greatest repository of knowledge available these days is the internet. So much information exists that there is more data than could ever be absorbed by one person in a hundred thousand lifetimes. The sheer amount of information is absolutely staggering and is being added to every single day.
Considering this information overload, the question that begs to be asked of someone wanting to create a website is this; how is it possible to attract attention and draw visitors to just one particular website out of the many millions that are available. What can one do to create a meaningful presence on the web and having the right people find and respond to it?
The answer lies in the elements of web design and knowing what makes the difference between an excellent website and a terrible one. This kind of knowledge is acquired through excellent training, years of experience, and a unique combination of artistic ability and technological know-how.
Times have changed
It once was the case that anyone with a computer and some basic knowledge could build a website; but today things are so much more difficult. It’s a simple matter to read a book or take a basic course in web design and theoretically understand certain aspects of building a website. The same could be said for architecture, illustration or poetry. Anyone is free to pick up a pencil and begin to draw, sketch and write, but the results will vary wildly and are likely to range from mediocre at best to absolutely terrible.
The difference with hiring a Web Design Agency to build a website is like night and day due to the elements involved. Websites need to be compatible with a variety of web browsers. They must look good and function properly on hundreds of different smart phones, tablets and computer screens.
Where art meets technology
Websites aren’t just composed of information, they are also works of art that invoke a certain presence and speak volumes about those that they represent. A website is the storefront of one’s business, the digital shop window that conveys an immediate first impression of what is contained within. An amateurish looking website that has been cobbled together without a deeper sensibility for design and aesthetic is only going to be harmful to one’s business. Design is both an art and a science and the value and importance of using the services of a professional who is well-trained and has the experience and portfolio to match cannot be overstated.
Style and Substance
There are still many things a business owner can do when considering the design of their website. One simple, but powerful tip is to begin taking notice of the websites that stand out, that have a look and feel that is particularly pleasing. Pay attention to colour schemes, fonts and layouts and perhaps take screen shots of the very best examples to bring along when consulting the designer for the first time. A great web designer will always listen to the clients needs and be able to translate them into a website that is an attractive and functional statement that is pleasing to all who interact with it.
One’s business is often the wellspring of security and prosperity. Be certain that the image it projects into the world is professional, pleasing and worthy of those who bring their passion to it.
from Darlene Milligan http://ift.tt/1JXO9FP via transformational marketing
from Tumblr http://ift.tt/1RyQA8h
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