Social media is obviously the best possible option to gain exposure for small, medium, and even large companies. It is a way for even the smallest brand out there to increase its presence through various cheap, or free social media campaigns. This is an opportunity that cannot be dismissed.
The problem is that most small brand owners remain focused on something else. For instance, the common approach is to learn how to start a blog online and then focus on that. In this case you get to create a great blog and then you have no traffic since you do not learn how to promote it. The same thing happens with most small companies that try to promote their brands on social media. They have great profiles but exposure is low. Here are some tips to fix that.
Always Create Content That Is Valuable
This is definitely the one thing that is the most important at the end of the day. All content that you create has to add value to a topic or a conversation. It has to be inspiring, controversial, informative or funny. The quality content is really valuable as it enriches word of mouth marketing campaigns, making any social media page more attractive for visitors.
Always Interact With The Community
After people notice the content that you offer, they will comment, like, share and so on. Good communication and interaction is very important at this phase. Especially since this would drastically increase the possibility that you make a sale, get more traffic to your pages, or that your popularity will be higher.
What you need to do is start a good dialogue with the followers. You will find it difficult at first but as soon as you start, posts will become more interesting for their friends to read and the experience would be much more fun for everyone involved.
Localize Social Media Pages
It is ideal to create websites and blogs for all the localities where business is done. Local SEO is highly important for small companies and this extends to social media profiles. In case you did not know, Google now lists Twitter posts. This is just an example of the power of optimization when talking about social media profiles. Facebook pages have been appearing in results for a long time now. When you always use proper keywords and hashtags in your posts, you increase the possibility that people will find your profiles in search results.
Hire A Good Full Time Manager
Social media managers are not usually considered by the small companies because operations are always done on tight margins. Cost cutting is almost always a priority. There is a belief that it is not at all difficult to manage social media pages so the process is usually done in-house. This can be a mistake. It is a much better idea to hire a full time manager because he/she will have the necessary experience to handle things in a highly effective way. Results appear faster, which is definitely what you want.
from Darlene Milligan http://ift.tt/1JLvQnx via transformational marketing
from Tumblr http://ift.tt/1L2np8j
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