One thing that every social media marketer knows is that Facebook has been around for a long time, so finding new ways to engage your own Facebook fans is crucial to maintaining your following. If some of the content you publish there doesn’t stand out and has the same feel as previous posts, your followers will begin to ignore it until some eye-catching content draws their attention.
Here are some ways you can start to engage your audience:
Emotion symbols engage followers
Statistics have indicated that adding a smiley face to a post can lead to a spike in the number of likes by up to 57%. Comments on the post can rise by 33%, while shares show a 33% increase too (the data is provided by Hubspot). So, don’t neglect emotions when writing your Facebook posts and see how your followers take posts with emoticons.
Visual content is important
Don’t just use dull words on your Facebook page. Liven up your posts with relevant images, or run a short but engaging video. This can be a great hit to newcomers to your page. Not all pictures can be a fit and some experimentation is required, but a study undertaken by Taggs does reveal the importance of visual representation on Facebook pages. The same study found that product pictures without people were preferred to those with people. What’s interesting, partial body images, such as a foot or a hand, seem to attract Facebook fans the most!
What About Evergreen Content?
Posting evergreen content is another way to keep your audience. These posts are always relevant and stay interesting whenever a reader goes to your Facebook page. For example, for a business this could be something key to your product. Post with the information that your followers often need is always there and they can refer to it at any time. They could also direct their friends to your page, knowing that the solution to their problem that may be required will still be there. So, take advantage of resharing evergreen posts – here are great tips from Buffer.
Keep your post short
Don’t expect your followers to have too much time to read your posts. Keep each post down to just two or three sentences and leave a gap before your call to action.
Call to action
Once you have posted your short post and added a photo you should now ask your f to respond which could be clicking the like symbol. A call to action is essential to assess your strengths.
Use the power of links
Make sure you include links to your website’s content. Facebook team’s findings show that people react better to posts Facebook can help with the marketing of your product but it’s your website that will clinch the deals and do your selling. So, make sure you direct them to the appropriate landing pages and blog posts. The link could be embedded in a clickable photo or the product name.
Updates are important
Updates really matter, so don’t leave your Facebook page completely static. Just having evergreen content is no guarantee of anything. Recently, a Zappos update included a picture of a heart and it received in a mere twenty two hours 718 likes, 8 comments and 22 shares. Zappos had put other posts in throughout that time period, but the heart proved to be the most liked.
Be 24/7
We all know how important fresh stories and news are to Facebook. So, just a small tip: keep your business mobile devices with you. They should be at hand just in case you have a bright idea but you are away from your computer. Great ideas come and go in a flash, breaking news should be posted on your Facebook page immediately to attract more eyeballs. Facebook for business is all about being on the go 24/7.
Why are likes, shares and comments so important?
Most people like to see what everyone else finds interesting. It’s sort of a herding instinct. If one of your products on your Facebook page has numerous likes, other followers will want to know why and are quite likely to follow any link to find out what you have to offer. This refers to comments and shares in particular.
from Darlene Milligan http://ift.tt/1FD0pQK via transformational marketing
from Tumblr http://ift.tt/1FwxI8s
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