THE STORY: VOLKSWAGEN CHEATS ON EMISSIONS TEST
Last week, someone was a little angry with Volkswagen and gave a tip to the U.S Environmental Protection Agency that the car manufacturer might have done a bit of cheating on their tests. (Source: CNN).
No cheating will be permitted…
Volkswagen and Audi included software in their diesel cars that made the cars look cleaner than they actually were. The software programmed the cars to turn on the emission controls only when the car was being tested. So, consider Volkswagen to be that kid who copied all your tests back in high school. (Source: CNN).
DA SKIM
About 500,00 cars had this software installed. The EPA required that all cars affected be recalled. While no health issues will affect the drivers, the EPA wants Volkswagen to fix the violation and be able to pass the test on their own. In the meantime, Volkswagen CEO Martin Winterkon said he was, “deeply sorry that we have broken the trust of our customers and the public.” (Source: CNN).
Quote of the Day: “Keep building.”
Last week, 14-year-old Ahmed Mohamed was arrested for bringing a homemade clock to school because his teachers thought it was a bomb. Since then his arrest has gone viral with people like Google Science Fair, 3M and even President Obama tweeting about how they would love for him to visit their offices. The latest public figure wanting to meet Mohamed is Mark Zuckerberg. The Facebook CEO said in a post, “Having the skill and ambition to build something cool should lead to applause, not arrest. The future belongs to people like Ahmed. Ahmed, if you ever want to come by Facebook, I’d love to meet you. Keep building.” As Zuckerberg said, keep building Ahmed.
from Darlene Milligan http://ift.tt/1gGvPKc via transformational marketing
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