Wednesday 16 September 2015

How to Incorporate Effective Social Media Strategy for Freelance Writing Career

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To ordinary people who go to work every day, from 9 to 18 (at least), freelancing looks like heaven. And this is because they can only see the good part of it – staying at home, having your own working rhythm, typing from your cozy sofa, and so on. But the truth is that freelancing can be often frustrating – you don’t have a stable income and clients come and go. So an important part of this working regime is finding new and new customers.
Now here’s a tip: because this is an online job, the key for success is looking for online employers. And what better place to make new connections than social media? Let’s see how we can employ these platforms in business means.

Social media managing

There are tons of businesses that need to make their presence known on social media. Fortunately for us, most managers don’t have the time and the patience to learn how each website functions. And this is why they pay others to do it. Here are the steps to becoming a social media manager:
1. Start with a personal online strong presence – create accounts on all platforms, build a network of potential customers and make sure to have a professional appearance;
2. Learn more than the basics – it is not enough to know how to publish a simple post; you need in depth skills for creating pages, attracting the right audience, marketing the business;
3. Come up with custom action plans for every client – depending on the company, each social media campaign must have different features; pick up the best platforms for your customer and create personalized approaches;
4. Create great content – your job as a writer is not forgotten; every social media website functions on this principle – attracting audience with impressive texts.

How to get clients from social media platforms

So we have the working plan and we only need the customers. Let’s get them from different platforms!

Blogs

Number one method of gaining visibility as a writer is to contribute to famous blogs. Huge websites from different areas have openings for guest posts. You just have to respect their indications and submit the best text ever. This type of exposure can bring in serious customers, asking for regular content.
List of blogs where you can gain your reputation through contribution as a freelance writer:
1. AboutFreelanceWriting
2. Shoutmeloud
3. Writetodone
4. Novelpublicity
5. FreelanceWriting

LinkedIn

Use this platform’s features at maximum like this:
1. Add as many keywords as possible to your job title – just writer is not enough; come up with all the other related terms: content/copy writer, blogger, social media manager, etc. These will let interested people find you during their search for a freelancer;
2. Update your status regularly – any updates in your profile is sending notifications to contacts; this is a subtle way of reminding them of your specialty;
3. Send messages to those who viewed your profile – create a template and send it to everyone who visits your page; don’t ask for a job, just offer your help;
4. Check out the groups – join writers’ groups; in here, jobs are being posted regularly.

Twitter

This less formal platform is great for connecting with persons who may help you out – editors, magazine owners, bloggers, etc. Follow them and retweet every impressive post. In the end, sending a short message may do the trick.
List of freelance writing companies that recruit through Twitter:
1. FreelancerCareers
2. Textbroker
3. Hire Writers
4. FlexJobs
5. CrowdSource
6. EssayWriters
7. Funds for Writers

Facebook

Find customers in here by:
1. Analyzing companies’ pages and offering your services to those that lack an attractive platform;
2. Creating your own business page – make it as remarkable as possible, because this will be your business card; it works in two ways – getting clients who need writing services and attracting customers who want a page as good as yours.

Youtube

Videos have a high impact on resumes. As a consequence, you could also use them to present yourself in a professional way and to promote your services. Focus on emphasizing the benefits of collaborating with an experienced writer.

Google+

The great aspect about this platform is the following – as you make connections, it displays the friends of your friends. In this way, it would be easier and less strange to get in touch with influent people.

Local platform

Last, but not least, go local, too. Maybe you’re the only professional writer in your area and local businesses will really appreciate the help!



from Darlene Milligan http://ift.tt/1Nxul1Q via transformational marketing
from Tumblr http://ift.tt/1ix4NXv

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