There are plenty of opportunities to get your company’s message out across the vast social media highway. But you don’t have to blanket every single social network in order to be effective. Instead, work with the platforms that appeal to your customer base and that you know you could dominate with your expertise and resources.
That appeal should also include the opportunity for your customers to voice their opinions. If there is one thing that living in the Internet age has taught us, it is that everyone has an opinion they are just itching to share. When those opinions come in the form of reviews, you can put them to work powering up your brand. Consider these benefits of utilizing customer reviews:
Reviews Are Checked By Shoppers First
We are definitely a review-centric kind of society. Whether you’re headed out to a new movie, going to a restaurant or looking for a car, you want to find out what other people think first. Reading a positive review boosts a customer’s spending confidence. Reviews are already being written about your company. The question then becomes: Do you want to be the primary source for those reviews? The answer should be a resounding yes.
Reviews Show Product Confidence
Not only will a customer gain spending confidence with reviews, but they also demonstrate product confidence from your company. When you post customer reviews, you’re showing that you are proud of your products or services. You want the whole world to know what your satisfied customers have to say. That kind of confidence goes a long way toward building brand loyalty.
Reviews Are a Form of Customer Engagement
When it comes to posting reviews, you have two options: Let them stand on their own or get involved. Since you want to broaden your social media reach, allowing a forum to comment on reviews will be extremely helpful. This is where the issue of posting negative reviews can actually turn into a positive. If you are able to respond to a negative review and remedy a problem, then you’re showing all your customers you care about their business. You might not be able to turn around every negative review, but at least you’re being open and honest. That matters a lot in a competitive marketplace.
Reviews Can Boost Your SEO
Whether they know it or not, customers who are writing reviews are actually boosting your SEO. That’s because those reviews will be loaded with the exact keywords you need to improve your search engine rankings. Plus, they will be the kind of organic content that search engines prefer. That is a win/win.
Bottom line: Don’t run from online customer reviews. Embrace them and make them a key component of your overall social media marketing campaign. It’s the best way for your business to get two thumbs up.
from Darlene Milligan http://ift.tt/1fRPxCw via transformational marketing
from Tumblr http://ift.tt/1NUI3fN
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