In order to successfully run a business in 2015 and beyond, social media should be a must, not an option in your branding plans.
Sure, some business owners (probably more than there should be) think social media is either a waste of their time, too expensive or doesn’t provide relevant feedback to see truly if it is working for their brands. If you as a business owner share any of these thoughts, change that today and not tomorrow.
As the business world evolves, especially in today’s information age where businesses and consumers have access to products and services virtually 24/7, it is critical that the former don’t take social media lightly.
So, why is promoting your brand via social media a necessity?
Consumers Are More Social
First and foremost, business owners need to remind themselves that more and more consumers are socially active these days.
Whether it is going on a company’s Facebook and Twitter pages to look at products and services, see customers’ feedback or reading reviews about one’s business, consumers are turning to social media in droves. As a result, your business needs a presence there. Along with the above-mentioned sites, being accessible on sites like Instagram, Pinterest and even YouTube will only benefit your brand.
With that in mind, it is all too important that your content marketing efforts on both your website and its links on social media be top-notch.
In the event you have content marketing which is stale, uninformative and full of errors or just plain boring, you will turn off consumers’ quicker than a rate in your prices.
So, how do you get the perfect content marketing formula?
One way to go about it is by considering hiring SEO agency services for your content marketing needs.
By doing so, you accomplish several things. They include:
- Having professionals overseeing your content marketing needs – You may be over-stretched and/or green in the area of content marketing. Having someone with experience in this area allows you to focus your strengths elsewhere;
- Having someone promote your content – One of the biggest keys to having a well-organized content marketing approach is making sure your content is promoted on the right venues and regularly. If you have hit-and-miss efforts on posting your content to sites like Facebook, Twitter and Instagram, many viewers will be first-time and one-time viewers. While you don’t necessarily have to post every day, it is important that you or your SEO provider post in a consistent manner;
- Having a key focus on what attracts – When your content marketing is promoted via social media, it is crucial that the proper keywords are used to link back to your site. This is another reason that the option of hiring an SEO provider is a good idea. They can do analysis and keep track of what keywords do well and which ones should be retired permanently or put on hold for a while.
When it comes time (hopefully you’ve arrived at that point now if not sooner) to take your content marketing efforts social, think about how best to do it.
If you’re not totally comfortable and/or qualified for such an endeavor, finding someone who is can make all the difference.
Photo credit: BigStockPhoto.com
from Darlene Milligan http://ift.tt/1P1raAB via transformational marketing
from Tumblr http://ift.tt/1RbBLYS
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