It’s a common issue that webmasters fear losing website dropoffs, and that dropoffs represent potentially lost clients. Content retargeting swiftly became the means to stay in front of these clients even after they leave: and these primarily involve ads and email drip campaigns.
In recent months, analytics on these activities have been so broadly positive across all industries that many companies have begun releasing fantastic tools to assist webmasters and business owners in their retargeting, allowing them to send tailored messages to specific client groups. Of all the retargeting tools on the market, these are some of the best, with the largest payout.
“Social networking services” by Wilgengebroed on Flickr
Twitter Tailored Audiences
Twitter’s tailored audience tool allows anyone who engages in Twitter advertising to define groups based on existing or potential clients with your brand. For example, you can highlight users who have searched or interacted with specific subjects or brands even away from twitter. You can also utilize browser cookies through ads partners to match information on existing Twitter accounts so that you can easily match selected user types to the ads you engage.
WixShoutOut
Wix is a popular website builder that helps individuals build clean, easy-to-use, and easy-to-manage websites without needing to know code. But now they have a great retargeting tool too; it’s called WixShoutOut.
ShoutOut is a fabulous email newsletter service that integrates neatly with many of the website builder’s other features. And best of all you can retarget directly into Facebook. This is turning out to be a solid tool for socially based retargeting.You can also easily import contacts and take advantage of their beautiful, responsive email templates. Best of all, you never need to touch a stitch of code. It is a leading platform and one of the few to offer comprehensive analytics on everything including views, open rates, and click rates.
AdRoll
If you want to consolidate a good portion of your retargeting, Adroll can help you do that. Their proprietary platform not only helps you set up campaigns in many social media outlets, but their biggest pitch is the ROI on every dollar spent on campaigns through their service: the firm lauds $10 for every $1 on average. Adroll helps novice remarketers use advanced techniques and avoid common remarketing pitfalls: everything from geo targeting to customer segmentation. You can even target groups of clients based on their actions, such as whether or not they placed an item in a shopping cart or how many pages they visited.
Facebook Custom Audiences
Facebook custom audiences function very similarly to Twitter’s options, only they allow you to potentially reach wider audiences. You can also retarget ads by specific page visits. However, it is limited by the fact that you must already have a custom audience in place. This means an offsite pixel generated by the Facebook developer platform embedded into the page. Once they visit, this adds them to your custom audience list without you needing to lift a finger.
Those visitors are separated into different custom audience lists per your specification, and show up as a targeted audience in your Facebook ad retargeting campaign. You can segment those groups down based on almost infinitesimal variables. As a matter of fact, it takes only a few very specific steps: you can set up an entire retargeting campaign in under ten minutes from start to finish with the refining abilities of the custom audiences tool.
Mailchimp Facebook Retargeting
Facebook and Mailchimp have been integrating services for some time, but now they’ve taken that partnership up a notch for those wanting to be able to remarket to advanced categories of established visitors. You can take your Mailchip customer list and then upload it to Facebook to target many of the same clients. Mailchimp even helps by providing great examples of way to optimize your lists, and even ways to target: such as exposing existing clients to the variety of new, upcoming, or ongoing promotions. If you save multiple categories of Mailchimp customers, you can upload more than one category with ease into the Facebook retargeting system, or modify lists beforehand as you see fit.
from Darlene Milligan http://ift.tt/1j6husp via transformational marketing
from Tumblr http://ift.tt/1G1wSv9
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