The most intimidating factor in homepage creation is that the first impression about your website is formed within the very first second. Moreover, it is impossible to argue with. Nevertheless, don’t be in despair, the following principles will allow you to become King of the 1st second. So, pay attention.
Internal features of a Homepage:
The internal characteristics of a successful home page include all the factors that help it to function, ie:
Functionality
It is of critical importance in the process of conversion to turn your visitors into buyers. Use the search engine within your website for calculating engine for goods and services; compare characteristics of goods, add online payment services, and online consulting.
Usability
It assumes the correct display of the site on various gadgets in different browsers, easy navigation and relevance of information. If your website is difficult to operate, your users will leave forever.
Download speed
It depends on the quality of a webhosting provider. When choosing a company it is better to monitor the market on a daily webhosting review basis.
External features of a Homepage
Among external features of a homepage there will definitely be design, contacts, content and even content placement ala digital Feng Shui.
Design
Design is the first thing that catches the eye. However, the best design for you will be the one that fits your website concept perfectly. Before deciding what design to choose, think about your target market and what problem needs to solve. Use trendy colors for youth-oriented websites, and moderate tones to not distract users on websites related to the business sphere. In addition, never-ever do the opposite. It is good to stand out among others, but it is bad to be a laughingstock. Remember: users are attracted to graphic objects, informative visual elements, as well as elements that encourage them to press buttons or move to other pages, like banners, buttons, markers.
Contacts
It is important to place information about contacts on a homepage. Visitors should not be confused by absent ability to contact you. Open communication shows the visitor that you are one to be trusted. It is also helpful to specify who you are, and what you do in a brief overview.
Content
Many people want to place as much information to a homepage as possible. However, it is extremely not productive. Only 28% of users read all the information from a homepage. When placing content, remember that the priority of users’ attention accesses to the left upper corner of the page, and the text is read by a “letter F” pattern: firstly, the two horizontal lines are read, and then one vertical line.
Content placement
Try to focus on the left side of the page, visually increase opening words. Main content is better to be placed within the first screen of the page and not below. The right side of the screen is the place for various buttons and calls to action. After all, we read from left to right, and after finishing reading, we form certain opinions and are ready for decision-making.
Your website’s homepage is a factor that creates good or bad impression about you. If your homepage is composed correctly and takes into account all featured preferences of websites’ visitors in 2015, it will significantly increase conversion for your website.
from Darlene Milligan http://ift.tt/1j3qHSo via transformational marketing
from Tumblr http://ift.tt/1V73eeI
No comments:
Post a Comment