A little bit of Social

Politicians be like…

An enormous amount of people are weighing in on the presidential candidates via social media. This should not be too much of a surprise for anyone, hopefully. Social media has become a metric to gauge how well candidates are doing with voters. Retweets, shares, & likes are super powerful when it comes to tracking how well the candidate is doing, as well as tracking how people are reacting to real-time events *hint* debates. Remember, social media is one of THE best ways to set your brand image and the same goes for politicians.  For instance taking selfies with young folk might help people think you’re laid back, and with the times. Say cheese. Oh, and of course we were on it early with our #1 Best Selling book Socialnomics. Oh snap.

Not to burst your bubble..

Tech is not going anywhere, I repeat tech is here to stay. Udacity is a 4-year old startup who is bridging the gap between people and prized technical skills. As one of the first MOOCs (massive open online courses) they believe that in the future everyone’s going to need to know a comfortable amount of technical skills. SOO last year they began to offer “nanodegree courses” these online classes specialize in coding, web development, data analysis, and of course mobile programming. Recently Udacity’s nanodegree program hit 10,000 students enrolled, and this is growing by a third each month. Students are charged $200 a month, but to incentivize students to follow through and complete the courses they give back half the tuition when all lessons are completed. The average time to completion is around 5 months, at the cost of $500 and some serious bragging rights.

Life Hack

When it comes to reaching your target audience knowledge is key. Facebook pairs with data brokers who know a lot about your spending habits and previous purchases. Basically anything you purchase with your credit card can be used to target you. (In a non creepy way) If you’re a advertising/marketing person this means you can target as big or as small of an audience as you like. The kicker is you can use the same technique on Twitter and it’s the perfect way to find your niche audience.

from Darlene Milligan http://ift.tt/1Oz7jbV via transformational marketing
from Tumblr http://ift.tt/1W5hs23