The task of balancing multiple social media accounts can often be intimidating and nerve wrecking. Maintaining your social media accounts, and keeping them up-to-date is a vital part of your social media marketing strategy. However, it can look like an impossible task especially when your job or business requires you to be on the move most of the time. But there is no need to worry. You don’t have to be glued to your desktop in order to keep track of your social media accounts.
Luckily, there are plenty of mobile social media management apps which allow the user to stay updated on their social media activities throughout the day without any hassle. These mobile apps offer a variety options when it comes to having complete control of your social media pages even when you are on the go. They help boost efficiency by reducing the amount of time spent in managing your social media pages and also help you increase exposure for your brand on social media. Here are a few mobile apps that are great for on-the-go social media management.
IFTTT – Gain control of your mobile apps
Based on simple conditional statements known as recipes IFTTT stands for ‘If That, Then This’. These recipes can help you do anything – from sending email messages each time the IFTTT user tweets with a certain hashtag, to adding Facebook photos, that an IFTTT user is tagged in, to Dropbox.
Launched in September 2011, IFTTT recipes are commonly used and shared by its many users. The iOS version contains three channels in addition – iOS photos, reminders and contacts. Earlier this February, IFTTT announced that their users were cooking up around 20 million recipes daily. IFTTT is available on both Android and iOS devices.
DrumUp – free social media management tool
[Disclosure: I write for the DrumUp blog] DrumUp is a great app for content curation for social networking pages. It is your personal social media manager assisting with growth in your user interaction on your social media pages. The app uses Natural Language Processing and machine learning algorithms to bring fresh content recommendations for your niche audience based on keywords that you can input.
DrumUp helps you out by cutting your Twitter, Facebook and Linkedin management time in half through a smart workflow giving you the ability to juggle multiple social media accounts from a single dashboard. Users can also schedule the content at a desired time, or at an optimal time that DrumUp suggests.
The tool is currently available for free and can be easily downloaded to your Android devices.
Plume – easy Twitter management
Designed exclusively for Twitter and Tweet maniacs, Plume – the app was formerly known as Touiteur – is a complete package. It categorizes people by assigning them a specific color, and then displays their tweets in their corresponding colors, helping you easily identify interesting tweets on your timeline.
Plume also helps you track Twitter conversations simply by including a smart discussion reader. The app is completely customizable with alignments and colors. Plume also gives you trending topics, old and native retweeets, and offers easy forwarding and swipe scrolling to enhance the user’s experience. Plume is available on Android devices for download.
Over – create images that tell stories
One of the coolest apps out there, Over works to give the user complete customizing freedom by allowing them to add text and artwork to their photos. Designed keeping mobile creatives in mind Over allows for custom made as well as standard fonts and great artwork to combine with sleek designs, immediate shareability, and user friendly functionality.
Over’s user interface is fast and really simple to work with. Once you have edited an image as per your liking, Over lets you share the image on your social media networks including Facebook, Twitter and Instagram.
Over is a paid app and can be downloaded on Android and iOS devices.
Feedly – get news stories right on your smartphone
Avid news readers need not look further than the personal newsreader app – Feedly. Feedly’s mobile app works towards letting iOS users read blogs, magazines and publications along with organizing all YouTube channels in one place allowing for higher shareability. Using the mobile app gives you faster access to various sources of information so you can stay ahead of industry happenings.
While Feedly is connected to millions of feeds at any given time, the user is able to go deep to find that niche content that is specific to their work and passion. Feedly is not shallow or random in its delivery and accessibility of content making it a popular choice amongst millions of professionals. Download the Feedly app on your iOS and Android devices.
Facebook Pages Manager – track your page’s performance
When you’re a social media manager with multiple pages to take care of, the Facebook Pages Manager comes in handy. Allowing you to connect with all your pages under one UI makes it easier to reply to comments, post and share content and keep track of the activities on your Facebook pages. The Pages Manager helps you view your latest Page insights as well as receive all your pages’ notifications under the same tab while letting you view, read and reply to the pages’ privates messages via the Pages app.
A fast and smooth UI makes for a great user experience which has made Pages a highly downloaded app. You can download the Facebook Pages Manager app on both Android and iOS devices.
Mention – monitor your brand with ease
Along with content curation and image editing apps, you will also require a few analytics tools or brand monitoring tools from time to time. These apps help you understand how your brands are performing on social media.
Working as a tracking service along the lines of Google Alerts, Mention monitors billions of sources in over 40 languages to ensure you do not miss anything published about your specialty on social networks, news sites, forums or any web page. Mention also boosts your connectivity by letting you connect your social accounts and react through the app. Whether it be a retweet, a like or a mention, all can be done via the Mention app.
Even analysis of data and insights is made simpler using Mention with snapshots of your interactions and notifications available under a single UI. Mention also helps you generate reports and export data in comparing yourself with your competitors. The app is available for download on Android and iOS devices.
There are many great apps out there available for mobile devices. Once you know your exact requirement and functionality it becomes clear what exactly you need to use in order to have a more efficient social media marketing strategy.
from Darlene Milligan http://ift.tt/1Mw9k9f via transformational marketing
from Tumblr http://ift.tt/1Wa4X5w
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